Fort Bend ISD

Student Bio

Kanika Talwar is a senior at the Dulles High School Math and Science Academy. One of Kanika’s most important dreams is using her personal passions to uplift communities in every aspect of life. She is the Youth Advocacy Leader on the UNICEF Houston Council as well as the Vice President of her school’s UNICEF club. Kanika has also been an officer of the Girl Up Southeast Texas Coalition Executive Board and her school’s National English Honor Society for three years. She’s currently the President of Arya Samaj of Greater Houston’s youth temple service group, through which she won the Hindus of Greater Houston Youth Award. She has been named a National Merit Scholar Finalist, an AP Scholar with Distinction, and a recipient of the Gold President’s Volunteer Service Award. Outside of school, Kanika has won various awards for her writing, and she has been learning the Indian classical dance form Kathak for 13 years.

Next year, she plans to attend either Vanderbilt University as a member of the MOSAIC program with high-achieving students of diverse backgrounds, New York University as a Presidential Honors Scholar, or Southern Methodist University as a President’s Scholar and Bachelor of Business Administration Scholar. She intends to study economics or marketing, and one of her goals is to study and work abroad in different communities to adopt a globalized perspective of her work. 

Mentor Business

Creative Consumer Research

Mentor

Patricia Pratt 

Creative Consumer Research’s sole purpose is providing excellent marketing research services to clients in both the public and private sectors. Research study services include telephone studies, focus groups, IDIs, business-to-business services, healthcare services, DTDs, pre-recruit services, ethnography services, mall studies, taste-testings, mock jury trials, homebuilder studies, mystery shops, intercepts, and more.

Creative Consumer Research

Project Abstract

The topic being investigated in this experiment was the kinds of information sources people across the Greater Houston Metropolitan area utilize to gather data during crises such as the COVID-19 pandemic and Hurricane Harvey. The investigation was structured to accurately reflect the demographic profile of the Greater Houston area. This topic is especially necessary in a world of rapidly changing types of access to information, varying in credibility. The theory was that most people would opt for convenience over accuracy in seeking crisis news and scientific updates, that television and social media would be the most widely used sources, and that people older than 45 years old would rely more heavily on original organizations’ websites for information than younger people. The project focused on the differences found within answers based on ethnicity, age, and motivations. This will help city leaders see where to divert attention and how best companies can target audiences. The methodology included making 100 phone calls with a survey script through the market research company Creative Consumer Research, taking into account demographic quotas to get the most unbiased results. In the end, the data showed that most people used TV and social media, and people placed an overall greater importance on credibility over convenience. However, many more people tended towards credibility for COVID-19 than in Harvey. Also, many more people are using original health organizations’ websites during the COVID-19 pandemic than were expected, especially Hispanic/Latinx people.