Fort Bend ISD

Student Bio

Allie Nguyen is considering attending either the Wharton School of Business at the University of Pennsylvania or the Marshall School of Business at the University of Southern California next fall. She plans to major in marketing with a minor in Spanish to fulfill her career plan of being in the sports public relations and marketing industry. Allie holds multiple accredited honors and scholarships such as being a Questbridge Scholar, a Bill Gates Foundation Scholarship Finalist, and an AP Scholar with Distinction. In addition, she is the Senior Class Treasurer of Elkins High School and is in multiple national honor societies.

Through the GT Mentorship Program, Allie studied the different strategies taken to draw in consumers in the sports market with help from her mentorship site at Constellation Field. She believes that the program ultimately set her up for success with the numerous lessons on professionalism and the experience of creating professional-style research papers. The mentorship program, in her eyes, taught her many lessons that she will be able to carry with her both in college and in her professional future. 

Mentor Business

Sugar Land Skeeters

Mentor

Ashley Richter 

The Sugar Land Skeeters are a minor league baseball team located in Sugar Land, Texas. The team is part of the Atlantic League of Professional Baseball and plays at their home stadium: Constellation Field. While not in season, Constellation Field hosts numerous events, making it a hotspot for sponsorship and marketing deals. Hosting everything from a boxing match to a murder mystery, Constellation Field is so much more than just a baseball field for the Sugar Land Skeeters. 

Sugar Land Skeeters

Project Abstract

In the sports industry, a franchise and its athletes are not important if one factor is missing: the fans. Marketing to these consumers is incredibly important, as they are what funds this booming industry. However, with different teams and sports come different methods. This project intends to find the most profitable way of marketing to consumers in the sports industry and which demographic responds best to these methods. With the majority of American sports fans being middle-aged,this project also delves deeper into different age groups and the effectiveness of marketing strategies aimed toward them.

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